The Best Guide to Lighting Solutions for Retail Lighting

Retail lighting is one of the concerns for many retailers. When they are preparing to start this business, interior design style, merchandise display, and lighting solutions are all headaches.

What factors we need to consider for retail lighting?

  • Provide the corresponding atmosphere

Firstly, what kind of goods do you sell? Clothes, shoes, bags, etc., the bright environment allows people to see the goods more clearly. It allows us to see the original color of the goods, so that customers have better selectivity and happier mood. And if it is fresh food, or other food, it is best to be close to the home lighting atmosphere, so that people can shop as easily as at home.

shop display downlight lighting design

  • Lamps and lanterns type

Almost all lamps such as strip batten lights, track lights, down lights, and chandeliers have been used as commercial lighting. When choosing the type of lighting, the interior ceiling design should decide in advance which type of lighting to use. We don't want shaded areas. Even corners, we should consider it.

For key commodity lighting, track lights, and chandeliers are ideal choices, which can focus on products and attract consumers' attention.

marketing plan for led retail lighting solutions

The strip batten lights has a wide range of lighting brightness, the number of lamps can be reduced by an appropriate amount. Downlight applications are more common, it depends on  customer preferences.

how lighting affects retail sales

types of lighting in dress stores lighting

  • Proper color temperature and lumen

Different color temperatures will create different atmospheres, similar to those mentioned earlier. Different retails require different color temperatures. What kind of visual perception do you want to bring to consumers, the adjustment of color temperature is essential. The color temperature of daily necessities and clothing is recommended to be around 4500K, food area is better at 3500K. Home bedding can be 3000K. Flexible color temperature adjustment can serve us better. Lumen is a measure of the brightness of light. Generally, for commercial lighting, we want higher lumen values.

best color temperature contrast

The above three points cover almost all factors that need to be considered for retail lighting. Of course, if you have other ideas, you can also contact us anytime!